D&AD Entries open
Year
- 2024
Client
- D&AD
Discipline
- 3D Design & Animation
- Project Overview
- Project Details
Kicking Off
The World’s Most
Iconic Design Awards
We had the opportunity to create an animated announcement for the D&AD Awards, one of the most prestigious global honors in design and advertising. Each year, D&AD celebrates creative excellence across disciplines, awarding the iconic Pencil trophies to standout work from around the world.
Our animation was designed to build excitement and signal that entries were officially open. We leaned into the bold, playful spirit of the D&AD brand, using motion to capture the energy and anticipation of the awards season.
team
Concept, Direction & Production
Rsquare
team rsquare
3D Model
Devanshu Tak
3D Design & Animation
Rishabh Gandhi
2D Animation
Raz Gadhiya
Idea & Approach
We were tasked with creating a short, snappy animation featuring the iconic D&AD pencils.The goal was to make it visually satisfying and fun, something that captured the excitement of the occasion while putting the pencils front and center. It needed to feel bold, celebratory, and unmistakably D&AD.
After exploring varied directions, we settled for an animation sequence where we would start with the iconic yellow pencil, the other pencils would reveal themselves from behind and the sequence would end with the D&AD logo and a call to action.
Visual & Motion Explorations
In parallel with animation, we were also tasked with defining the visual look of the pencils in motion. This meant developing lighting, materiality, and camera setups that would stay true to the physical D&AD pencil, while still feeling stylised. Below are a few explorations from that process.
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